Spurred by moves from its biggest rival, Microsoft Corp., and by a burst of offerings from a clutch of innovative startups, Google is tossing more resources at burgeoning enterprise search tools. While in some cases the company is applying techniques and technologies from its consumer Web searches, in others it is bringing new products and new marketing methods to win over business customers. According to Nitin Mangtani, lead product manager for Google’s enterprise search group, enterprise search is moving beyond being just an afterthought to becoming a competitive advantage and a way for businesses to attract and retain customers.
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